Seedooh starts cinema verification, QMS picked for the fast-approaching Olympics, Toronto gets DOOH on top of taxis, and so much more!

DOOH Community is your weekly wrap-up of all things digital out-of-home, buckle up and let's get started!

This Weeks Top ANZ Stories 🥝 🦘

• Shopper & QIC Launch Large Format At Watergardens Shopping Centre 🚀

• QMS Announced As Official Outdoor Media Partner Of The Olympics 🏋️

• Seedooh Expands To Cinema-Based Verification 🍿

Shopper & QIC Launch Large Format At Watergardens Shopping Centre 🚀

Source: DailyDOOH

Quick Breakdown:

• Shopper has partnered with QIC for a new deal as the agency representation at the Watergardens shopping centre located in Victoria

• One of the featured screens is a large format 3D compatible screen located on one of the "Town Square" buildings, which is soon to be unveiled

• The Watergardens shopping centre is home to over 280 retailers and dining facilitates, and the "Town Square" will host a range of outdoor spaces

Our Thoughts:

The western suburbs are a growing part of Victoria, and QIC's Watergardens shopping centre is going to be a vital piece of the community. It's a large shopping centre with entertainment facilities built in as part of the project, not just an afterthought.

QIC and Shopper clearly see the value the digital signage can bring as more than just an advertising channel, it can also be used in retailtainment and build a more welcoming and enjoyable atmosphere to the shopping centre.

QMS Announced As Official Outdoor Media Partner Of The Olympics 🏋️

Source: QMS

Quick Breakdown:

• QMS has become the Official Outdoor Media Partner of the Australian Olympic Teams for the 2024 Olympics & 2026 Winter Olympics

• This partnership will have QMS working with not only the Australian Olympic Committee (AOC), but also all their partners throughout the lead-up to and during the games

• The multi-year partnership will enable the AOC to reach, inspire, unite and engage Australians via QMS' national DOOH network

• QMS believes that by working with AOC and their partners, they will be able to showcase DOOH's capabilities, including agility, flexibility, hyper-local targeting and real time results

• One of the biggest campaigns that QMS will be supporting is the #HaveaGo initiative, which plans to drive local grassroots participation in Olympic sports

• Thanks to the partnership with AOC, QMS will also be activating employee engagement programs that are commitments to diversity, inclusion and belonging

Our Thoughts:

It's great to see that the AOC understands the value of having an OOH partner to bring the Olympics to the masses and reach a wide audience at once. Whilst this announcement doesn't dive too deep into what sort of content we can expect, it's fair to say something similar to oOh! Media's Newscorp & AFL coverage is likely to make an appearance.

We're seeing more companies understand how D/OOH can be used to build brand awareness and increased engagement. It's very likely that Olympic-focused content will appear next to brand messaging.

We're excited to see what content is delivered and hopefully see some stats/results from the AOC's perspective.

Seedooh Expands To Cinema-Based Verification 🍿

Source: Seedooh

Quick Breakdown:

• Seedooh, the out-of-home verification platform has continued their growth, now supporting cinema advertising channels

• By integrating with cinema ad systems and CineTAM campaign audience data, Seedooh can provide verification of Val Morgan pre-show ads

• Verification has already begun in HOYTS Cinema locations across both New Zealand and Australia, with further deployments across Val Morgan's exhibitor network happening in the future

• Seedooh enables cinema advertisers to receive independent verification to confirm that advertising played as expected

Our Thoughts:

This isn't Seedooh's first rodeo doing something that's a little DOOH adjacent. The team have built verification tools for a range of technologies including static OOH, DOOH, and recently digital perimeter boards.

It's great to see the Aussie adtech startup reach new heights and continue to expand not only to other countries but to other aspects of the adtech industry.

This Week's Top Global Stories 🌎

• San Francisco Subway Get DOOH Upgrade 🚃

• Hivestack & Quotient Join Forces 🤝

• Toronto Gets DOOH Taxi Tops 🚕

San Francisco Subway Get DOOH Upgrade 🚃

Source: Digital Signage Pulse

Quick Breakdown:

• Intersection, the out-of-home media and technology company that specialises in city contracts, has had its San Francisco Municipal Transportation Agency (SFMTA) contract extended

• This is a 5 year extension and Intersection will also be deploying a range of large static and digital media assets throughout SFMTAs stations

• As part of this extension, Intersection has been granted the rights to deploy 17 digital signage systems, the first-ever digital displays for SFMTA

• These screens will be used to display both SFMTA information, as well as advertising content

• Once these screens have been installed, Intersection will be launching a new product known as "Station Dominations" which allow brands to take over all the digital and static displays at a single subway station

Our Thoughts:

Intersection is a well-known OOH technology provider, with 8 massive networks containing 400,000 assets around the US and reaching over 50 million people, it's no surprise that SFMTA extended their contract.

The premise of the "Station Domination" packages that advertisers can purchase is a pretty cool concept and could lead to some interesting campaigns that are more experiential in nature. We're excited to see how brands make use of this advertising product to reach travellers.

Hivestack & Quotient Join Forces 🤝

Source: Hivestack

Quick Breakdown:

• Hivestack has partnered with Quotient to link their two technologies and provide brands with the opportunity to purchase DOOH advertising at a global scale

• By forming a strategic partnership, Quotient advertisers are able to access and advertiser on DOOH screens via Hivestack's SSP

• Hivestack claims that advertisers have the potential to generate over 400bn impressions via their collection of DOOH publishers

• Users of this platform will be able to push advertisements to a range of network types, including: large format billboards, transit screens, airports, taxis, EV charging points, gyms, cinemas, schools, bars and more

Our Thoughts:

Hivestack has been growing its programmatic partnerships for a while now and creating a technology that allows advertisers to simply log into the platform they are comfortable with, but still have access to a wide range of inventory.

One of the issues we hear about all the time in regard to programmatic DOOH is that you need to log into a range of services that all have different costs and ways of working. Hivestack and a range of other technology companies are working to reduce this friction via header bidding, and we're all here for it.

Toronto Gets DOOH Taxi Tops 🚕

Source: Accesswire

Quick Breakdown:

• Statements Media have announced Canada's first DOOH advertising displays on top of Toronto taxis

• Both the software and hardware are being licensed from Firefly to Statements Media to deploy 100 rooftop DOOH screens

• This initial batch of 100 screens will be rolled out by the end of November, with more units coming online next year

• Statements Media claims that these displays will deliver millions of impressions every week

• Access to this inventory will be facilitate via Hivestack's SSP

• As part of their offerings, Statements Media will provide campaign reporting that includes heat maps of where targeted impressions are being delivered

Our Thoughts:

DOOH networks are no longer simple pylons on screens on the side of the road or buildings thanks to the improvements in wireless technology and displays. Taxi top DOOH was a natural evolution and it's no surprise to see an industry beginning to form around them.

Statements Media is going all in on a channel still somewhat in its infancy but has a lot of potential. It's also clear that this part of the DOOH industry will continue to pick up pace as both Uber & Lyft are investing in car top advertising screens.

Featured Creative 🎨📺 - Meta Quest 2 @ Piccadilly Circus

Everyone loves Ocean Outdoor's Piccadilly Lights location, it has played host to some of the most well-known 3D anamorphic creatives. Meta wanted in on the action recently and released a 30-second creative to highlight the fun that can be had with the Meta Quest 2 VR headset.

The creative features highlights from some of the games and experiences that are available with VR, such as the incredibly popular game Beat Saber. It's a pretty clever idea to use 3D to advertise 3D experiences.

Meme of the Week ⚔️

Let us know if you've got any hot tips or scoops like these you want us to share with the DOOH Community

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