Cyber security tips with Doohly, OMA and Zitcha both get new hires & more!

DOOH Community is your fortnightly wrap-up of all things digital out-of-home, buckle up and let's get started!

This Weeks Top ANZ Stories 🥝 🦘

• OMA Has New Director of Government Relations 👨‍⚖️

• Doohly Shares Cyber Security Tips For Digital Signage 💻

• Zitcha Taps Nick Hinsley For CRO Roll 👨‍💼

• oOh! Media Announces Australian Open Advertising Partners 🎾

OMA Has New Director of Government Relations 👨‍⚖️

Source: Outdoor Media Association

Quick Breakdown:

• The OMA has appointed Philip Longley as its new Director of Government Relations, effective immediately as of the 20th of December 2022

• Longley's responsibilities in his new role include developing, implementing and driving the OMA's relations with the Australian government

• The role also includes overseeing stakeholder management strategies

• Previously, Longley has been the Policy Advisor to Jason Falinski MP and the Head of Government Relations at Engineers Australia

• As the Head of Government Relations at Engineers Australia, Longley led the association's policy reform agenda

• Part of this involved developing campaign strategies and engaging government stakeholders - Longley was successful in developing policy for Engineers Australia, which represents over 115,000 members

• Longley also holds a number of relevant qualifications, including completing the General Manager Program at Cambridge University, a masters degree in Accounting and Finance, and a bachelor's degree in International & Relations from the American University of Central Asia

Our Thoughts:

As the outdoor advertising industry continues to grow, if it wants to maintain its independence, people like Philip are necessary. With expertise in being a go-between for the government and industry organisations, he can ensure everyone is on the same page and that everything continues to be above board.

Philip has an impressive resume with experience across a range of industries, a great hire for the OMA. We're excited to see what he brings to the table and see how he helps the DOOH industry grow.

Doohly Shares Cyber Security Tips For Digital Signage 💻

Source: Doohly

Quick Breakdown:

The team at Doohly put together an article highlighting cyber security tips and tricks for digital signage network operators. It goes into detail about the different security measures that should be put in place for both the physical device and also the software and networking side.

We've read through the article and pulled out some key points for our readers, but highly recommend checking out the full article on their site to get the entire picture/understanding.

• Physical media player needs to be secured, which can be done in a range of ways

  • Keeping it in a separate box to other IT devices

  • Use unique locks for any latches/doors

  • Install cameras

  • Use unique usernames and passwords for each device on the network

  • Disable USB access

  • Log maintenance access

• When looking at the software side of cyber security, Doohly explained:

  • All software on the media player should be kept up to date, especially antivirus software

  • This goes for the computers that staff use too

  • Remote management software is great for keeping stuff up to date, but should have restricted access

  • When buying hardware from offshore companies, official operating system distributions should be used

• Finally, Doohly covered how to best protect the network from hackers:

  • Use DNS filtering to create either blacklists or whitelists

  • Make use of intrusion detection systems

  • Purchase and set up test devices on separate networks

• The team at Doohly also peeled back the curtain on their company, and explained how they protect users and their devices

  • Developers undergo annual security training

  • They build the software in a way that reduces attack vectors

  • Every update includes performance and security patches

Our Thoughts:

For a small startup in the DOOH space, Doohly really put a lot of effort into educating the wider industry on best cyber security practices. It comes at a time when huge companies in Australia across a range of industries are constantly in the media for having customer information leaked.

While some of the things that the team at Doohly pointed out may seem like straightforward tips, it's always a good idea to get a refresher. As more and more advertisers and investors enter the DOOH space with programmatic DOOH and retailer media, cyber security will continue to be a major talking point in the industry. 

Zitcha Taps Nick Hinsley For CRO Roll 👨‍💼

Source: AdNews

Quick Breakdown:

• Zitcha, the Australian retail media platform has added Nick Hinsley to their C-suite in the Chief Revenue Officer role

• Planning for their North American expansion, Zitcha plan for Hinsley to play a key role in revenue growth

• As part of the Zitcha expansion, they've already signed major brands such as Microsoft, LEGO, Asahi, Samsung, and more

• Previously Hinsley was at Lexer and was responsible for the CDP client base which includes over 200 brands

• Some of these brands include Cotton On Group, Kathmandu Brands, Village Roadshow Limited, Asahi Group and more

• In a more DOOH relevant role, Hinsley was part of the QMS media founding team

• Hinsley is also integrated into the Australian retail industry as he has served as a digital committee member of the Australian Retailers Association

Our Thoughts:

Zitcha has shown that they're committed to growing the retailer media space through a range of tools. We're obviously most excited about their DOOH implementations and can't wait to see how they fit into the industry.

We're also hoping that their data-first approach helps to shape the ANZ retailer media landscape - there is so much potential to make the shopping experience in-store unique for everybody with DOOH & data.

Nick Hinsley has experience in both DOOH and retail and we're keen to see how he shapes Zitcha's revenue and growth in the coming years.

oOh! Media Announces Australian Open Advertising Partners 🎾

Source: oOh! Media

Quick Breakdown:

• After the initial announcement last year at their Outfront event, oOh! Media have revealed their advertising partners for the 2023 Australian Open

• The advertising partners include Nine Entertainment and Michael Hill Jewellers - both of which have experience using DOOH

• oOh! Media's Australian Open partnership is reportedly going to be an upgrade to their AFL grand final partnership from last year

• Australian's will be able to stay up to date with the latest news, real-time scores, video highlights and fan moments via DOOH screens thanks to oOh! Media

• Accompanying the above will be relevant ads from Nine and Michael Hill

• This is part of oOh!'s commitment to providing more content across all their different networks via a range of partnerships

• Some of these partnerships include Broadsheet and News Corp Australia

Our Thoughts:

We love seeing digital signage used for more than just advertising, and oOh! has made it clear that engaging content with accompanying advertising is where they believe the future of DOOH to be.

We're excited to see how they improve on the previous sports activation (2022 AFL Grand Final) and see what they do differently.

This Week's Top Global Stories 🌎

• Digital Signage Federation Board Member Election Results 🗳️

• Place Exchange Partners With Redbox 📼

• Tiger Party's New York Time Square Year In Review 🎉

Digital Signage Federation Board Member Election Results 🗳️

Source: Digital Signage Federation

Quick Breakdown:

• The Digital Signage Federation At-Large board has been revealed for 2023

• Every two years there is a new At-Large board elected, this year had 6 seats available

• More than 60 members of the DSF cast ballots for the 2023 election

• Three of the seats went to previous board members:

  • Dominic DiSieno

  • Kym Frank

  • Beth Warren

• The other three seats went to new members:

  • Jonathan Brawn

  • Michelle Montazeri

  • Megan Zeller

• This is the highest number of female board members the DSF has had in years

• The first DSF Meet'n Mingle of 2023 will be held in Louisville, Kentucky on February 15th

• The Meet 'n Mingle will provide members with panel discussions, tabletops featuring products, and information from Advisory Council Members

Our Thoughts:

It's great to see an organisation such as the DSF continue to strive for representation whilst supporting various companies within the DOOH industry.

Hopefully we see some more events happening down here, but even if we don't, having a not-for-profit organised body offer guidance and education is always appreciated.

Place Exchange Partners With Redbox 📼

Source: Place Exchange/LinkedIn

Quick Breakdown:

• Advertisers can now programmatically buy advertising inventory on all 31,000 of Redbox's movie and game rental kiosks across the US

• Redbox's kiosks are strategically located at the entrance way to grocery stores, pharmacies and shopping centres

• Place Exchange & Redbox claim that their screens serve last-touch impressions, in particular, to a range of audiences and demographics due to the nature of entertainment media

Our Thoughts:

A pretty cool partnership that will be super beneficial to both companies, especially as movie and game rentals have seen a bit of a decline in recent years.

This partnership provides Redbox with an additional revenue stream, whilst providing their audience with relevant advertisements in an unintrusive way.

It'll be interesting to see what brands and campaigns take to the Redbox screens - especially as there will be a large amount of data regarding viewing habits available to these advertisers.

Tiger Party's New York Time Square Year In Review 🎉

Source: Tiger Party New York/YouTube

Quick Breakdown:

Tiger Party New York released a recap video on YouTube that shows some of the trends and changes they saw throughout 2023. It's only a short video but has a couple of key takeaways that can be seen not only in New York but across the DOOH industry worldwide.

• Audience numbers are steadily rising, back to pre-pandemic levels

• Multiple new billboards have been launched, including New York New York sign & TSX sign

• MIFI sign billboard has been finished after a brief period of remodelling

• A new billboard known as One Times Square is under construction and will be attached to a 26-story building that includes a modern observation deck (this will be completed in 2024)

• 2022 has seen a massive rise in both 3D creatives and Times Square takeovers, primarily due to not only being impressive in person but because they generate massive social media and PR buzz

Our Thoughts:

Seeing a video like this is always reassuring, firstly it's super short and easy to watch, secondly, it continues to reassure us that the industry is bouncing back from a rough patch. 

DOOH is growing, audiences are back and paying more attention, and campaigns are becoming more and more creative.

Featured Creative 🎨 🐳 - Tourism Western Australia Lands In New York Time Square

Our first featured creative ticks a heap of boxes for us here at the DOOH Community - it's a 3D anamorphic creative, about Australia, in one of the most prominent locations a brand could be, Times Square New York.

Tourism Western Australia has launched their "Walking on a Dream" campaign, focused on getting international tourists back to the westernmost part of the country. In New York, this campaign features a couple of creatives, but the one we're most excited about is the anamorphic whale shark from Ningaloo Reef.

Featured in a few locations, the colours and detail really make the creative pop, and it's a great creative to start off the year. 

Let us know if you've got any hot tips or scoops like these you want us to share with the DOOH Community