HYPER NZ sees massive success, JCDecaux on an expansion role, oOh! showing no signs of stopping + more!

DOOH Community is your fortnightly wrap-up of all things digital out-of-home, buckle up and let's get started!

This Weeks Top ANZ Stories 🥝 🦘

• HYPER NZ Launches Liquorland DOOH Network 🥂

• JOLT Enters Sydney Transit Hubs 🚗

• JCDecaux NZ Recap ↪️

• JCDecaux Upgrading Perth Airport ✈️

• OMA Reveals New CEO 👩‍💼

• QMS Supports WorldPride 2023 🏳️‍🌈

• oOh! Media Showing No Signs of Slowing Down 🚀

HYPER NZ Launches Liquorland DOOH Network 🥂

Source: HYPER

Quick Breakdown:

This information came from a newsletter emailed by the team at HYPER, and unfortunately, we couldn't find a link to read it online, so we've attached it as a screenshot - just click the read more button at the bottom of our summary.

• HYPER announced the completion of New Zealand's first specialist liquor retail media network

• In a partnership with Liquorland, there are now digital signage screens available for purchase at all 114 stores

• These screens are all deployed as internal screens, and are either 65" or 55"

• HYPER is selling the inventory on these screens to both supplier and third-party advertisers

• This network is expected to reach over 1 million liquor specific shoppers every month

• There has been quick adoption to the network, with multiple international suppliers taking to the screens, including Aperol, Canadian Club, Glenfiddich, and Hendricks who all had activations over the recent holiday period

• In their newsletter, HYPER also announced that more Liquorland stores will be coming online this year, and that other networks are on the way

Our Thoughts:

It's great to see retailer media continue to take off here in the ANZ region. It seems like speciality retailers, in particular alcohol retailers, see the value and are betting big on these media networks.

The team at HYPER have done well to launch a boutique and high-quality network so quickly. We also need to give credit where credit is due, it's not easy to get advertisers to try a new medium, so well done to the team for landing such impressive clients to book up so much inventory in the early days of the network.

We're excited to see what else HYPER launches this year, and to see the Liquorland networks growth!

JOLT Enters Sydney Transit Hubs 🚗

Source: JOLT

Quick Breakdown:

• Thanks to a new partnership between Transport for NSW and JOLT, there will be more public EV charging spots available at transit hubs

• This partnership will enable JOLT to build a public and free network across the Greater Sydney Area

• More than 50 charging stations will be installed at train stations and bus stops, starting in the middle of this year - with plans to reach over 200 chargers in the next 10 years

• JOLT providers 20 minutes of free charging time to every EV driver

• This free charging time is available due to JOLT selling advertising inventory across their network

Our Thoughts:

We love it when DOOH networks provide additional public features alongside advertising, and JOLT is a prime example of this. Free EV charging is great for the public and helps clear a roadblock, and the fact it can be powered by DOOH advertising is even better.

It's important that these DOOH screens aren't just an afterthought, and JOLT clearly puts a lot of effort into maintaining their network & providing high-quality inventory for advertisers.

They're also able to provide insights based on their data to ensure advertising material is only being displayed to relevant people, a win-win in our book!

JCDecaux NZ Recap ↪️

Source: JCDecaux New Zealand

Quick Breakdown:

• JCDecaux New Zealand has released their February issue of "The Frame", detailing the expansion, success and planned growth of their networks

• The SMARTFRAME network continued to grow, with 13 new screens installed, brining the total number of the network up to 20 sites

• SMARTFRAME MAX has also continued to grow, with 2 new sites now live

• JCDecaux plans on doubling the size of this network within the next 2 years

• 'The Continental' is now live and available for purchase, this is a digital conversion of two static panels and is situated on the corner of Broadway, St Marks, Great South and Manukau Roads

• The JCDecaux airport network saw continued month on month growth

• 17.9 million people travelled through airports, which marks 90% of pre-COVID levels

• During Q1, JCDecaux will be launching audience measurement across their airport network

Our Thoughts:

The New Zealand DOOH industry has seen great growth in recent years and bounced back from COVID restrictions quite well. JCDecaux is one of the biggest DOOH operators in NZ (and the world really) and to see them continue to digitise sites and show growth is reassuring for the industry.

We're excited to see more advertisers launch DOOH campaigns this year on their networks, especially as measurement and programmatic continue to rise in popularity across the industry and region.

JCDecaux Upgrading Perth Airport ✈️

Source: AdNews

Quick Breakdown:

• JCDecaux Australia have won an expanded contract for the Perth Airport, this contract will start in August of this year

• This expansion contract will enable new and upgraded DOOH screens installed, it will also allow inventory to be bought programmatically

• Both new large and small format digital screens will be installed, as well as existing assets being upgraded

• The locations being upgraded or expanded include the airport terminals, retail centres and road network

• These additions/changes will fall under JCDecaux's AIRPORT network (mentioned above) and includes both Australia and New Zealand

• JCDecaux's AIRPORT network includes Perth, Sydney, Auckland, Christchurch and Queenstown

• The combined JCDecaux AIRPORT portfolio can reach over 87 million passengers a year

Our Thoughts:

JCDecaux is going pretty hard on its airport networks, they're expanding the number of screens, upgrading, enabling programmatic and launching airport-specific measurement. It's pretty interesting as they seem to be one of the only big-name players to push so hard to get DOOH in these locations - maybe they know something we dont?

Regardless, it's great to see one of Australia's smaller airports continue to digitise and modernise. It provides advertisers with yet another touch point and can provide travellers with key information.

OMA Reveals New CEO 👩‍💼

Source: Outdoor Media Association

Quick Breakdown:

• After Charmaine Moldrich's somewhat recent announcement of her departure, the OMA has announced who will be taking her place as the CEO of the industry body

• The new CEO is Elizabeth McIntyre, who will begin her duties as CEO on April 3rd

• This was a thorough executive search, as the outgoing CEO, Charmaine Moldrich, held the position for 13 years

• McIntyre's most recent role was as Group CEO for Think Brick Australia, Concrete Masonry Association of Australia and the Australian Roofing Tile Association

• Previously, McIntyre held the positions of Executive Director, Marketing and Sales for the Australian Turf Club, Marketing Director for Walt Disney Television International, and Marketing Manager Motorsport for Ford Motor Company

Our Thoughts:

The OMA is one of the leading industry bodies for D/OOH here in Australia and it's great to see the Charmaine's replacement has a large wealth of experience at the executive level and within the marketing realm.

It's an important time in the industry, and having someone with the skills and experience to help guide the industry is crucial. We're excited to see how you grow and shape the role Elizabeth, congratulations!

QMS Supports WorldPride 2023 🏳️‍🌈

Source: QMS

Quick Breakdown:

• With Sydney WorldPride 2023 being this past week, QMS supported a range of brands celebrating one of Australia's biggest events

• QMS' new City of Sydney network showcased a range of campaigns from event sponsors and brands such as American Express, Booking.com, Diageo, Lion, Optus, Reckitt, as well as Bupa and Peloton

• One of this year's biggest sponsors is Australian craft beer Little Creatures, who are launching a 3DOOH creatives specially designed for WorldPride

• Over the course of the event, 350,000 people are expected to come to Sydney and its surrounding suburbs

• Recent events such as Christmas, the Sydney Festival and Lunar New Year all saw record numbers, and it's expected the WorldPride will see the same

• You'll be able to find all these brands and creatives across Sydney between the 17th of Feb to the 5th of March

Our Thoughts:

QMS' City of Sydney network being used by brands during WorldPride makes a lot of sense, especially with the creatives being used having a clear relationship to the event. It's great to see so many brands from different industries all come together and support such a crucial event.

Also, who doesn't love a good 3DOOH creative from the QMS team?

oOh! Media Showing No Signs of Slowing Down 🚀

Source: oOh! Media - ASX

Quick Breakdown:

• Being a publicly traded company, oOh! Media's financial data is released to the public, and it shows that their 2022 was massive

• For the entire year of 2022, oOh! revenue jumped 18% to $592.6 million

• An interesting performer in the second half of 2022 was the airport networks (or Fly format), which grew 78% over the first six months - this is attributed to the increase in airline capacity and travel

• oOh! Media's statutory net profit after tax was $31.516 million, 400% higher than their $10.28 million loss in 2021

• This year seems to be on a similar track, with first quarter revenue pacing 8% ahead of last year during the same period

Our Thoughts:

We all knew that D/OOH was on track to become one of the fastest-growing formats in Australia and that COVID really set back the industry, so it's amazing news to see one of the biggest ANZ D/OOH players have such a great year.

oOh! aren't the only ones to have a great year, as the entire industry saw record revenue last year. This is a great indicator of what the future might look like, as the pace is picking up and more brands are entering the space.

Well done & congratulations to the team at oOh!, here's to another great year for everybody! 🍻

This Week's Top Global Stories 🌎

• Broadsign & LG Launch System-on-Chip for WebOS 🚀

Broadsign & LG Launch System-on-Chip for WebOS 🚀

Source: Digital Signage Pulse

Quick Breakdown:

For those unaware, System-on-Chip, or SoC, is the use of a small compact computing unit that is already installed inside the screen as the media player. This reduces cost by removing the need for a separate media player device and simplifies the end-user experience.

• Broadsign and LG have partnered up to provide a digital signage CMS solution for system-on-chip (SoC) displays

• This partnership enables anyone who owns LG webOS digital signage displays to use Broadsign for SOC

• Broadsign claims that this partnership will simplify the installation process and get customers up and running quickly

• The partnership also enables automated ad playlist generation, proof-of-play reporting and dynamic campaign delivery

• Owners of webOS displays can also pair Broadsign for SoC with Broadsign's SSP to access a range of programmatic media buyers

• With this partnership, LG is one of the first display manufacturers to support DoC in their commercial displays

• One of the biggest benefits of this partnership is that it allows Broadsign customers to access and manage these screens as if they were any other DOOH screen

• Through this partnership, business owners will be able to access a new revenue stream without having to consider additional installation costs or maintenance

Our Thoughts:

System-on-Chip has been a hot topic for a while now, the idea of having an all-in-one solution is very enticing. Especially when looking at small businesses that may not have a high level of technological expertise. SoC solutions like this one do help bring DOOH to the masses.

The way that Broadsign and LG have implemented this is great for media owners/network managers as well, being able to manage and control existing and new screens from 1 location is a great feature.

It'll be interesting to see how businesses adopt and how popular/successful this becomes, and if other DOOH CMS providers will follow a similar path.

Featured Creative 🎨🤒 - Difflam Sore Throat Relief

This issue's featured creative isn't anamorphic or dynamic, we're going back to the roots of creative DOOH.

This campaign by Difflam highlights a new range of throat relief medication by taking a simple design approach that really stands out. The simplistic background and fun art style reveals how we feel when we have a sore throat.

DOOH creatives are all about drawing attention, and Difflam's latest campaign does just that, the bright vibrant colours will make anyone stop in their tracks and be drawn to the display. First the centre, then the bright packaging in the lower corner.

Let us know if you've got any hot tips or scoops like these you want us to share with the DOOH Community