QMS announces support for Good Friday Appeal, oOh! gets new C-level and upgrades Qantas, LUMO joins OOHMAA + heaps more 🤯

DOOH Community is your fortnightly wrap-up of all things digital out-of-home, buckle up and let's get started!

Top ANZ Stories 🥝 🦘

• QMS Supports Good Friday Appeal 🐣

• LUMO Joins OOHMAA 🥳

• oOh! Upgrades Qantas Lounge ✈️

• New Chief Revenue and Growth Officer at oOh! 👨‍💼

QMS Supports Good Friday Appeal 🐣

Source: QMS

Quick Breakdown:

• QMS has partnered with The Royal Children's Hospital's Good Friday Appeal in Melbourne to support the fundraising campaign

• 2023 will be the first year that the Good Friday Appeal makes use of the OOH channel to raise awareness of fundraising initiatives and encourage donations

• QMS will be providing inventory across both their large format sites, as well as DOOH screens located at 7-Eleven stores across Victoria

• This fundraising campaign enables The Royal Children's Hospital to provide research, equipment, technology, care programs and more

• A range of different media channels are used during the Good Friday Appeal and has helped raise over $421 million

Our Thoughts:

Out-of-home is one of the most effective ways to reach people, so it's no surprise that QMS is supporting the Good Friday Appeal with a range of inventory.

Both large format and the 7-Eleven network reach massive numbers of people every day, so it wouldn't be a surprise if thanks to this effort that the fundraiser beats the current $22 million record.

Hats off to QMS and the team that's making this possible, they're supporting a great cause.

LUMO Joins OOHMAA 🥳

Source: OOHMAA

Quick Breakdown:

• The Out Of Home Media Association Aotearoa (OOHMAA) continues to grow, announcing the LUMO has joined the ranks

• LUMO continues to bolster the OOHMAA with their out-of-home experience and expertise

• Whilst operating independently for the past 6 years, LUMO has joined the OOHMAA as they are pleased with positive changes within the industry body

• LUMO are a 100% digital media owner, and hope that this will help speed up the transition for the industry and provide unique insights

• The OOHMAA is excited about its continued growth and proud of its ability to create an inclusive association and industry

• Over 90% of New Zealand's OOH industry is represented by the OOHMAA

Our Thoughts:

LUMO has spent the past few years as an independent media owner, focusing 100% on providing a high-quality digital out-of-home network. This has allowed them to test and try new things, whilst gaining unique insights & experiences.

By waiting until now to join the OOHMAA, LUMO is able to help bring existing OOHMAA members into the digital age and help transition the industry.

Whilst LUMO isn't the largest network in New Zealand by screen count, they are one of the biggest players in the market. We're excited to see how they guide OOHMAA members and help the industry transition and support things like programmatic, and verification.

oOh! Upgrades Qantas Lounge ✈️

Source: oOh! Media

Quick Breakdown:

• oOh! Media has partnered with Qantas to upgrade all existing domestic lounges and foyers across Australia

• These lounges and foyers will now have new digital advertising screens, along with a refreshed content platform

• oOh! has installed over 75 of these new digital advertising screens, which where tailored to the interior and aesthetics of the individual Qantas lounges

• The content platform will include information about news, sport, travel, and luxury lifestyle content

• Also included in the content platform is curated content from The Australian, live flight data, weather information, and gate information

• The average dwell time for these locations is over 40 minutes, allowing brands to reach premium customers

• Brands purchasing inventory will be shown in lounge foyers at Melbourne, Sydney, Brisbane, Adelaide, Perth and Canberra Qantas Club, Business and private lounges, as well as inflight entertainment video opportunities onboard all Qantas jets

Our Thoughts:

Upgrading the Qantas lounges and foyers with new screens is a great way to keep the premium look and feel that Qantas promotes. By also upgrading their content delivery platform, oOh! is able to provide better content to Qantas customers.

Not only is there higher quality content for passengers to view, but brands can also make the most of this inventory. It's also impressive that oOh! upgraded all the lounges, and not just the major airports.

New Chief Revenue and Growth Officer at oOh! 👨‍💼

Source: oOh! Media

Quick Breakdown:

• oOh! Media have created the new role of Chief Revenue and Growth Officer, which has been appointed to Paul Sigaloff

• Sigaloff joins at an important time in oOh!'s journey, as they continue to transform into a digital first business and lead the OOH industry

• Reporting directly to Cathy O'Connor, Sigaloff's role is responsible for all sales and revenue operations, as well as product strategy

• He'll also be overseeing the connected platform strategy and ensuring oOh! develops technology and processes that match customer needs

• In terms of experience, Sigaloff has spent over 20 years leading Australian, UK and global media brands - in particular, helping them evolve into digital brands

• Sigaloff was responsible for Yahoo!'s launch in ANZ, as well as scaling Fairfax Media's digital and sales business where he delivered year-on-year growth

• May 15th is Sigaloff's official starting date

• Tim Murphy, the current Chief Sales Officer will be leaving the company in the following months

Our Thoughts:

Paul brings a heap of experience from not only the wider media industry but also a specific skill set for helping traditional channels evolve and digitise. This is a crucial time for oOh! and their digitisation process, so having Sigaloff onboard will be a huge asset.

It's always great to see how leading companies in the industry shape the future and we're excited to see how Sigaloff helps steer the industry in the coming years.

Congratulations Paul, we hope you enjoy your new role and have fun in the D/OOH industry!

Top Global Stories 🌎

• Broadsign & Vistar Mediation 🤝

Broadsign & Vistar Mediation 🤝

Source: Broadsign

Quick Breakdown:

• Broadsign and Vistar have partnered to announce a mutual integration into both their respective mediation layers

• This enables a fair and open auction regardless of which companies mediation layer is used, lowering the level of friction for media owners & buyers

• Mediation will allow media owners to access and manage both the Vistar and Broadsign SSP with ease

• It also allows media owners to sell their inventory across both platforms in a fair auction, creating a level playing field and maximising yield on programmatic inventory

• Several media owners have already activated this mediation and seen results

Our Thoughts:

As programmatic DOOH continues to grow, more and more SSPs will have to integrate and provide mediation layers if they wish to remain competitive. Instead of focusing on providing the largest amount of inventory to buyers, they will likely switch focus to being the better platform.

It's great to see some big-name programmatic SSPs starting to take this approach to provide a more connected ecosystem, hopefully, it encourages everyone to continue working together.

Featured Network ⚙️ - QMS City of Sydney

Although there were no groundbreaking creatives to report on, we did see that QMS shared some of their successful campaigns for Q1 this year. In particular, campaigns that ran on their City of Sydney network - so we thought we would share a few of them!

Our personal favourite is Woodford Reserve's "Hello Bourbon" campaign, it's simple, elegant, and shows the product clearly. Big props to the creative team that worked on it.

Some honourable mentions include Budget for their QR use, and the campaign for the recently released Shazam! Fury of the Gods movie.

Let us know if you've got any hot tips or scoops like these you want us to share with the DOOH Community